Strategic Travel Industry Representation & Market Development
Partnering with the world's leading destinations, hospitality brands, airlines, and travel technology companies to help strengthen North American market presence and visibility.
20+ Years of Senior Industry Experience
USA, Canada & Mexico Specialists
The Challenge
The North American Market Is Too Valuable to Leave to Chance
The United States and Canada represent the world's most powerful source markets for outbound leisure, luxury, corporate, and MICE travel. Yet for most international destinations, hospitality brands, airlines, and travel technology companies, breaking through the noise of this market requires more than a website and a trade show booth.
It requires relationships, credibility, presence, and sustained strategic execution by people who have spent decades inside the industry. That is precisely what Wyta is built to deliver.
The Gap Most Organizations Face
- No established U.S. trade relationships
- Limited advisor and agency distribution
- Slow, costly internal team build-outs
- Inconsistent market visibility
- Missed brand awareness and partnership opportunities
Executive Introduction
Decades of Senior-Level Travel Industry Leadership
Wyta was founded on the conviction that exceptional market presence comes from genuine relationships, not mass outreach. With more than 20 years of senior experience spanning leisure travel, luxury hospitality, corporate travel, MICE, and travel technology, Wyta brings uncommon depth to every engagement.
Leadership
Yoldess Mettiji
VP of Sales & Partnerships
Wyta sales teams are led by Yoldess Mettiji, a senior travel industry executive with 20+ years of experience across leisure, luxury, corporate travel, MICE, aviation, and travel technology. Yoldess brings a rare combination of cross-sector depth, established North American trade relationships, and a proven track record of building brand presence in the U.S. and Canadian markets.
"Discover the World"
North America Sales Manager overseeing a portfolio spanning the Western Region, with responsibility for market presence across the U.S. for clients including Dubai Tourism, Expedia TAAP, and CGH Hotels.
"Air France"
Sales Development Manager for the Western Region, building and managing multimillion-dollar leisure, corporate, and petroleum portfolios across the U.S. market.
"OC Special + Travel"
Established and managed the U.S. base for one of the world's top luxury travel agencies in West Hollywood, CA - building its American presence from the ground up and serving an exclusive clientele of global luminaries and influencers.
Los Angeles, CA
Multilingual
20+ Years Experience
What Sets Our Experience Apart
Global Travel Ecosystem
Deep cross-sector expertise across leisure, corporate, MICE, hospitality, aviation, and travel technology, spanning more than two decades of active market engagement in North America and internationally.
Established Trade Relationships
Active, trusted relationships with travel advisors, agency owners, consortium leadership, corporate buyers, TMC executives, and senior industry decision-makers built through years of consistent, high-value engagement.
Proven Market Visibility
A demonstrated track record of supporting representation contracts, expanding trade distribution, strengthening brand awareness, and contributing measurable visibility for client partners across multiple travel sectors.
Industry Event Presence
Consistent presence and active participation at the industry's most influential trade shows, conferences, and networking forums across the United States, Canada, and internationally.
A Track Record Built Over Two Decades
Wyta's representation capabilities are grounded in real-world experience, not theory. Over 20+ years, our leadership has built, managed, and grown commercial travel programs across destinations, hotels, airlines, DMCs, corporate travel, and travel technology sectors on both sides of the Atlantic and across North America.
20+
Years of Industry Experience
3
Continents
Markets Actively Engaged
100s
Trade Relationships Cultivated
Global Travel Ecosystem Depth
20+ years of active engagement across leisure, luxury, corporate travel, MICE, aviation, hospitality, and travel technology, providing a rare cross-sector perspective that drives smarter market strategy.
North American Trade Network
Longstanding relationships with travel advisors, host agencies, consortiums, TMC executives, and industry partners across the U.S. and Canada, built through consistent, high-value engagement over many years.
Measurable Market Growth
A demonstrated track record of expanding trade distribution, strengthening brand awareness, and delivering measurable visibility for client partners across multiple travel sectors and markets.
Industry Recognition
Featured Industry Profile
Longstanding industry recognition across international market development and senior commercial practice.
The Wyta Advantage
Why leading travel brands choose strategic representation to expand market reach, strengthen brand visibility, and build trusted industry relationships.
Strategic Representation vs. Traditional Models
Wyta is not a staffing firm, a marketing agency, or a junior sales contractor. Wyta operates as a senior-level strategic market expansion partner, designed to support speed, credibility, and network access that internal hiring may not replicate at launch.
The Wyta Competitive Differentiators
Host Agency Infrastructure
Wyta's host agency platform provides structured access to a broad ecosystem of independent travel advisors and boutique agencies across the United States and Canada, helping support market reach and brand visibility for new client partners.
Relationship Activation
Unlike a new hire who spends the first year building credibility, Wyta arrives with relationships already in place. Advisor introductions, consortium connections, and corporate travel market engagements can begin from day one.
Multi-Sector Market Intelligence
Wyta's cross-sector experience across tourism boards, hospitality, airlines, corporate travel, MICE, and travel technology means your brand can benefit from market intelligence that spans the travel ecosystem, not a single vertical.
Brand-Focused Execution
Every Wyta engagement is structured around brand visibility, market presence, and measurable awareness, rather than administrative tasks, internal meetings, or brand-building in isolation. Your positioning remains central to the strategy.
The North America Market Opportunity
Understanding why the U.S. and Canada represent the world's highest-priority source markets for travel awareness, brand visibility, and market presence.
The Scale of U.S. and Canadian Outbound Travel
The United States is the world's largest outbound travel spender, generating over $150 billion annually in international travel expenditure. Canada contributes an additional $38+ billion in outbound travel spending. Together, North American travelers represent a highly sought-after, highest-spending source market for destinations, resorts, airlines, and travel brands worldwide.
Luxury and experiential travel from North America is growing faster than other segments, with premium leisure demand outpacing pre-pandemic levels and corporate travel reflecting a sustained recovery trajectory that expands market visibility and brand presence.
$150B+
U.S. Outbound Spend
Annual international travel expenditure
$38B+
Canada Outbound Spend
Annual international travel expenditure
80M+
U.S. Passport Holders
Active, travel-ready consumers
Key Market Segments Driving Demand
Luxury and Ultra-Luxury Leisure
High-net-worth North American travelers are driving strong demand for premium destinations, private villa collections, bespoke experiences, and luxury cruise itineraries. Advisor-booked luxury travel is growing at double-digit rates.
Corporate Travel Recovery
U.S. corporate travel has returned to and in many segments surpassed 2019 levels. Fortune 500 travel programs, managed travel buyers, and TMC-managed accounts represent significant opportunities for brand visibility and market presence.
MICE and Incentive Travel
The U.S. meetings, incentives, conferences, and events market generates over $400 billion in economic impact annually. International destinations, hotels, and DMCs are increasingly competing for attention in this high-value segment.
Advisor-Driven Distribution
Travel advisors in the U.S. now book over 50% of cruise travel, 40% of leisure international bookings, and a growing share of luxury hotel stays. Advisor relationships are important for premium brands.
Strategic Representation Services
A comprehensive, integrated suite of market development services designed to support measurable brand awareness and market presence.
Full-Spectrum Market Development Services
Trade Sales and Distribution
- Trade sales strategy and execution
- Travel advisor engagement and education
- Host agency distribution activation
- Consortium and agency partnerships
- Market engagement missions and roadshows across North America
- Trade show and industry event representation
- Webinar and virtual training programs
Corporate and MICE Development
- Corporate travel buyer outreach and account development
- Managed travel program positioning
- MICE and group travel prospecting
- Conference and convention bid support
- TMC partnership development
Brand and Market Activation
- Media and PR outreach support
- Partnership development and channel strategy
- Product education and market activation campaigns
- Business development strategy and market planning
Technology and Airline Representation
- Airline trade distribution support and route awareness
- Travel technology and SaaS go-to-market strategy
- Advisor adoption and training campaigns
- Distribution and channel development strategies
- SaaS demos and onboarding activation
Industry Presence and Event Representation
Wyta maintains consistent representation and active engagement across the travel industry's most influential events, helping ensure your brand is visible, credible, and connected where decisions are made.
Sector Expertise
Deep, specialized knowledge across every major segment of the travel industry ecosystem, strengthening brand awareness, credibility, and market presence.
Leisure, Luxury, and Experiential Travel Expertise
Wyta's leisure travel expertise spans the full spectrum of premium consumer segments, from ultra-luxury bespoke journeys to wellness retreats, adventure travel, family multigenerational itineraries, and immersive cultural experiences.
Luxury and Ultra-Luxury
Deep advisor relationships in the luxury segment, with direct access to Virtuoso, Signature, Ensemble, and independent luxury specialists.
Wellness and Experiential
Expertise in positioning wellness resorts, adventure brands, and immersive experience operators for broader advisor and consumer awareness.
Group and Multigenerational
Group travel development, family and multigenerational itinerary support, and strong market engagement capabilities.
Corporate Travel and MICE Expertise
The U.S. corporate travel and MICE market represents one of the highest-value, most relationship-driven segments in the global travel industry. Wyta's corporate travel expertise is designed to help clients engage directly with managed travel buyers, TMC partnerships, and incentive travel program designers.
Managed Travel
Corporate market engagement and managed travel program positioning for hotel, airline, and DMC clients.
Incentive Travel
Incentive travel program design support, agency partnerships, and destination positioning for incentive buyers.
Meetings and Events
Convention bid support, event venue positioning, and direct engagement with meeting planners and event organizations.
Hospitality, Airline, and Travel Technology Representation
Hotels and Resorts
Full representation services for hotel groups, luxury resort collections, boutique properties, and independent hotels seeking North American trade distribution, advisor engagement, and brand visibility.
Airlines and Regional Carriers
Trade distribution support, route awareness campaigns, travel advisor engagement, and market presence outreach for airlines and regional carriers entering or expanding in the North American market.
Travel Technology and SaaS
Go-to-market strategy, advisor adoption campaigns, distribution channel development, product education programs, and B2B partnership development for SaaS platforms and travel technology companies targeting the North American market.
Performance Framework
Accountability, transparency, and measurable progress built into every engagement.
Monthly KPI Framework and Performance Reporting
Every Wyta engagement includes a structured monthly performance reporting framework. These KPIs are not pricing tiers or abstract benchmarks. They form a transparency and accountability system designed to demonstrate value, track progress, and support continuous strategic optimization.
1
Trade Outreach and Advisor Engagement
Monthly advisor outreach volume, one-on-one advisor and trade meetings conducted, webinar and training attendance, and advisor activation tracking by consortium and agency group.
2
Market Presence and Awareness
Brand touchpoints and market engagements, corporate travel market engagement activity, hotel and DMC trade call volume, MICE and group travel market outreach, and airline trade engagement metrics.
3
Partnership and Event Milestones
Industry event participation, consortium and agency partnership development milestones, SaaS demo and onboarding sessions completed, and new partnership agreements initiated.
4
Monthly Reporting and Strategic Review
Comprehensive monthly performance reports shared with all client partners, including activity summaries, market presence status, market intelligence updates, and strategic recommendations for the period ahead.
Sample KPI Dashboard Metrics
Wyta's reporting framework is designed to give your leadership team confidence, visibility, and the data needed to evaluate and optimize your North American market strategy on an ongoing basis.
90-Day Market Entry Plan
A structured, results-oriented activation plan designed to support measurable progress from day one of the partnership.
90-Day Market Entry and Growth Plan
Wyta's structured 90-day activation plan is designed to help each new client partner move from onboarding to active market presence to stronger brand visibility within the first quarter of the engagement, with full KPI reporting at each phase milestone.
Phase-by-Phase Activation Detail
1
Phase 1: Days 1 to 30
Market Introduction and Relationship Activation. Brand immersion, stakeholder alignment, trade narrative development, advisor database segmentation, consortium introductions, and initial outreach campaign launch.
2
Phase 2: Days 31 to 60
Trade Engagement and Visibility Expansion. Advisor education sessions, webinar programs, advisor and trade meetings in key U.S. and Canadian markets, consortium engagement meetings, and corporate travel market engagements.
3
Phase 3: Days 61 to 90
Brand Reach and Awareness Acceleration. Market contact tracking, group and MICE prospecting awareness activities, trade show activation, partnership agreements initiated, and first-quarter performance review delivered.
The Client Journey
From initial onboarding to sustained long-term market growth in North America.
Sample Client Journey: Onboarding to Long-Term Growth
1
2
3
4
5
1
Onboarding and Strategy
Brand immersion, market assessment, competitive positioning, and development of a tailored North America market entry or expansion strategy.
2
Relationship Activation
Advisor and agency outreach begins promptly, leveraging Wyta's existing network for warm introductions, product education sessions, and consortium integration.
3
Market Visibility
Trade show representation, roadshow execution, webinar delivery, media outreach, and corporate travel market engagements help build sustained brand presence in the market.
4
Market Presence
Brand touchpoints, market contacts, group inquiries, MICE prospects, and corporate account opportunities are identified, tracked, and nurtured through active market presence management.
5
Long-Term Growth
Deepening advisor loyalty, expanded consortium partnerships, growing corporate account portfolio, and sustained brand recognition from the North American market.
Build vs. Buy
Why the world's leading travel brands choose strategic representation over internal team development.
Why Not Build an Internal Team Instead?
It is a fair question. Here is the honest strategic answer.
The Cost of Delay Is Real
The Internal Hire Reality
A senior U.S.-based travel sales director commands a total compensation package of $150,000 to $250,000+ annually, including salary, benefits, travel budget, trade memberships, and event costs. Add a 6 to 12 month ramp-up period, and the cost of market delay can easily exceed $300,000 before meaningful brand touchpoints and market engagements are established.
The Wyta Model
Wyta is positioned to support senior-level market development with an established advisor network, active consortium relationships, and industry event presence from the first week of engagement. No ramp-up. No learning curve. No cold outreach to a market that does not know your name yet.
The question is not whether representation is worth it. The question is how much longer you can afford to wait.
Why Partner With Wyta
Deep Industry Credibility
20+ years of senior travel industry experience across every major sector, recognized by industry peers, consortium partners, and travel media.
Established Network
An active, warm North American travel trade network built over decades, not months. Advisors, agencies, consortiums, corporate buyers, and TMC partners who know and trust the Wyta name.
Speed to Market
Rapid market activation from day one of the engagement, with no hiring timelines, no onboarding delays, and fewer cold-start relationship challenges.
Measurable ROI
Structured KPI reporting, transparent performance tracking, and a focus on revenue-generating activity help ensure that every dollar of your investment is accounted for and optimized.
Next Steps
Begin the conversation that supports your North American market visibility, awareness, and relationships.
Strategic Engagement Models begin at $2,500 per month, with KPI frameworks tailored to each partner's market objectives.
Let's Build Something Exceptional Together
Wyta is selective about the partnerships it takes on. Every client relationship is approached as a long-term strategic commitment, not a transactional contract. If your organization is ready to invest seriously in the North American market and is looking for a senior-level partner focused on measurable progress in brand visibility and market positioning, we want to have that conversation.
The North American market is not waiting. Your competitors are already here. The question is whether your brand will build presence and recognition or remain in the background.
Strategic Travel Industry Representation & Market Development
20+ Years of Senior Industry Experience. An Established North American Travel Trade Network. A Proven Partner for Market Visibility.
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