The Story Behind Wyta
The Legend of the Traveling Hat
The story behind Wyta.
Yoldess Mettiji
Founder, Whos Your Travel Agent
70+ countries. 20+ years working with Air France, American Tours International, and global destination organizations worldwide.
"I didn't build Wyta from a business plan. I built it from the road. Every supplier relationship, every training program, every piece of infrastructure inside Wyta came from years of being inside this industry."
Before there was Wyta, there was the hat.
Long before Wyta existed, Yoldess Mettiji was already deep inside the travel industry, not only as an avid traveler, as a professional. She spent nearly two decades working directly with Air France, American Tours International, and global destination marketing organizations across North America, Asia, Africa, and Europe. She negotiated contracts with airlines, hotels, and travel sellers in every niche of the industry. She built supplier relationships from the ground up. She managed multimillion-dollar travel portfolios and trained sales teams across continents.
And everywhere she went, the hat went with her.
After nearly two decades inside the corporate travel machine, negotiating multimillion-dollar contracts, managing Western Region portfolios worth half a billion dollars, and training sales teams across three continents. Yoldess made a decision that most people in her position never do. She walked away from the title, the structure, and the predictability. Not because she was done with travel. Because she was done watching the industry keep its best opportunities locked behind doors that most people never even knew existed. She had spent 20 years on the inside. She knew exactly what those doors led to. And she decided to open them.
Over time, people started noticing. The hat became a quiet symbol of something real: that the person behind Wyta had actually been to these places, worked with these suppliers, and understood the travel industry from the inside out. Not from a textbook. From the road.
Wyta was built from that experience. Every supplier relationship, every training program, every piece of operational infrastructure inside Wyta exists because of years spent working at the highest levels of the travel industry. The Traveling Hat represents that philosophy: real knowledge, earned through real travel.
"Today, Wyta Advisors carry that same spirit as they build their own journeys in the travel industry."
The Traveling Hat
The Hat Has Been Everywhere
Every journey helped shape the travel knowledge behind Wyta.
Pisa, Italy
On a scooter in a sun-drenched Italian piazza. Not a tour group stop. A real street, a real moment.
"Italy taught me that the best travel experiences are never the ones in the brochure."
Paris, France
A cafe table, a croissant, and the Eiffel Tower. The hat resting on the table like it belonged there. Because it did.
"Paris is where I understood that luxury travel is about feeling, not price."
Koh Tao, Thailand
A beach chair, limestone cliffs rising from turquoise water. The kind of destination that takes real supplier knowledge to book well for a client.
"Southeast Asia showed me why advisors who have been there always outsell advisors who haven't."
The Maldives
The bow of a boat, overwater bungalows stretching into the horizon. The kind of place the founder learned to understand from the inside.
"The Maldives is where I realized that the right host agency relationship changes everything for an advisor."
Havana, Cuba
Colorful, alive, completely unlike anywhere else. A quiet constant across 70+ countries and nearly two decades of real travel industry work.
"Cuba reminded me that the most memorable trips are the ones that feel impossible to plan without someone who actually knows."
Wyta was built through real travel experience. Now a new generation of advisors is building their own journey through the network.
Experienced Advisors
Bring Your Clients. Keep Your Business.
Your Existing Book of Business Is an Asset
If you have already built a client base through word of mouth, a social following, or years of informal bookings, Wyta gives you the professional structure to monetize it properly. Move your clients under a fully accredited host agency, access better supplier commissions, and operate with the infrastructure that opens doors at the supplier level.
- Retain 100% of your client relationships
- Access Wyta's preferred supplier agreements
- Operate under Wyta's TRUE accreditation
- Scale without starting over
